MKE Week 16 – I am Unique

Read More Posts by Loriann Toplak 

Category:  Week Sixteen


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I know I already wrote a blog this week, but had to put this experience to ‘paper’.
I moved to a small town exactly a year ago. I still do very good business in my old city and travel back for my clients, but am working to expand to business to my new town. It has been difficult. Many people I talk to are turned off when they hear I am from the city / not born here, or (gasp) have a different area code.

That’s OK – “Each Nay I hear brings me closer to the sound of yea.”

I persist. The crazy thing is every trades person I have had over to my place has provided the worst experience – either late to appointment, I need to hunt down for a quote, slow to respond, etc. I know that the townsfolk are just used to this level of service.

I know that it will only take ONE client and afterwards my business here will skyrocket.

Just a few days ago I had an appointment booked …. my first one. Before I go to the actual appointment, it is standard to deliver a pre-appointment package with details of my company, myself and other important information. An hour after it was delivered, the person called and cancelled.

Thoughts run in my head – was I too pushy? was I too aggressive? was I too city-like? next time I won’t do that, I’ll conform to the sub-par norm of expectations here.

Then I said, HELL NO!

“None has the ability to sell as I do. Vain attempts to imitate others no longer will i make. instead I will place my uniqueness on display in the marketplace. I will proclaim it, yea, I will sell it.”

The other salespersons here better step up their game. After I make that first sale, I WILL dominate this town by being ME.

Meet Loriann Toplak

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